Brian Nagele
Subway, a renowned name in the world of fast food, has once again made headlines with its latest culinary innovation. In a striking move, the brand has unveiled a new menu feature called ‘Sidekicks’, a series of three footlong snacks that promise to redefine the snacking experience. This new addition, set to be available in Subway restaurants nationwide from January 22, 2024, is not just an expansion of the menu but a testament to Subway’s ongoing commitment to creativity and customer satisfaction.
The launch of Sidekicks is an exciting development, especially considering the collaborative efforts behind it. Subway’s culinary team joined forces with popular brands Cinnabon and Auntie Anne’s to infuse a unique twist into these snacks. This partnership has resulted in the creation of the Cinnabon Footlong Churro, a warm, cinnamon and sugar-topped delight, and the Auntie Anne’s Footlong Pretzel, a reimagination of the classic pretzel served with Subway’s Honey Mustard. Both these items, priced at $2 and $3 respectively, are designed to offer a new snacking experience to Subway fans.
Moreover, the reintroduction of the Footlong Cookie, priced at $5, marks another highlight of the Sidekicks lineup. Initially a hit during National Cookie Day celebrations in 2022 and 2023, this thick, gooey, chocolate chip-packed cookie is back by popular demand. It’s a testament to Subway’s ability to listen and respond to its customer’s cravings.
This launch is part of Subway’s multiyear transformation journey that began in 2021, focusing on overhauling its pantry of ingredients and enhancing the entire guest experience. The emphasis has always been on Subway’s signature sandwiches, but with Sidekicks, the spotlight now also shines on other aspects of Subway’s diverse menu.
For Subway enthusiasts and snack lovers alike, the Sidekicks are more than just an addition to the menu; they are a fresh, flavorful adventure waiting to be explored. Mark your calendars for January 22nd and be among the first to experience Subway’s new Footlong Sidekicks – a culinary journey that promises to delight and surprise!
