Potato chips are one of the most popular snacks enjoyed by people of all ages. With so many brands available today, choosing the right one can feel overwhelming. Each brand brings its own style, texture, and overall feel, which is why many shoppers stick to familiar names they trust. A good potato chip should deliver steady quality and a satisfying crunch that keeps people coming back.
This article introduces a curated list of the best potato chip brands that continue to stand out on store shelves. These brands are widely recognized and have built strong followings over time. Whether you prefer lighter chips or thicker cuts, this guide helps narrow down your options and makes snack shopping easier. If you are looking for the best potato chip brands, this list is a helpful place to start.
#20 – Better Made
Better Made is a potato chip brand with a long history in Detroit, producing snacks since 1930. The company began as a small operation by two Sicilian immigrants and grew into a regional favorite. Better Made chips are known for their classic crunchy texture and consistent quality, which has kept fans coming back for generations. Popular flavors like Salt and Vinegar and Barbecue showcase the brand’s balance of seasoning and the natural potato taste, making it a reliable choice for many snack lovers.
The brand also stands out for its connection to the local community and its long-standing presence in the snack market. By using quality ingredients and maintaining a dependable flavor profile, Better Made has built a loyal following. Its reputation for consistency and its recognizable taste have helped the brand remain a trusted option for anyone looking for a satisfying potato chip experience.
#19 – Humble
Humble is a potato chip brand known for its focus on organic ingredients and simple production methods. The company uses certified organic potatoes that are sliced thin with the skins left on, which adds texture and a natural look. These chips are cooked using a traditional approach and seasoned with organic ingredients developed by a trained chef. Sea Salt and Vinegar, are often praised for their clean taste that allows the potato flavor to stand out. Many people appreciate Humble for its short ingredient list and consistent quality.
Humble is also recognized for its efforts beyond the product itself. The brand introduced certified compostable packaging made from plant-based materials, helping it stand out in the snack aisle. This approach appeals to shoppers who value both quality and environmentally responsible choices. As Humble expanded into more retail locations, it gained attention from snack buyers looking for organic options. These qualities have helped the brand earn a strong reputation among potato chip lovers.
#18 – Tim’s Cascade
Tim’s Cascade is a potato chip brand that has built a strong following since it was founded in 1986 in Washington state. The brand is best known for its kettle‑cooked chips, which are thicker and crunchier than standard potato chips. This style gives a satisfying texture that many snack lovers enjoy. Popular flavors include Jalapeño, which offers a mild, spicy kick, and Original Lightly Salted, which highlights the natural taste of the potato. Tim’s Cascade chips are also recognized for their red-and-white striped packaging, making them easily identifiable on store shelves.
Fans of Tim’s Cascade often praise its other flavors, such as Maui Onion and Sea Salt & Vinegar. These options provide sweet or tangy notes without overpowering the base chip. The combination of bold seasoning, hearty texture, and consistent quality has helped the brand maintain a loyal following over the years. Tim’s Cascade continues to be a go-to choice for those looking for a satisfying kettle‑cooked chip experience.
#17 – 365 by Whole Foods
365 by Whole Foods is a potato chip line offered under the Whole Foods brand that focuses on simple ingredients and consistent quality. These chips are made with potatoes, expeller-pressed oils like sunflower and safflower, and sea salt, keeping the ingredient list short and easy to read. Two of the brand’s popular flavors, Sea Salt Classic and Sea Salt Rippled, provide a familiar salty crunch that appeals to many snack lovers. Another favorite, Sour Cream & Onion, adds a seasoned twist for those who enjoy a bit more flavor without overpowering the natural potato taste.
The 365 by Whole Foods chips are often chosen by shoppers looking for a reliable, everyday snack at an affordable price. Their clear labeling and simple profile make them appealing to people who pay attention to ingredients. While they do not feature bold or experimental flavors, their steady texture, balanced seasoning, and accessible price have made these chips a trusted option for many customers.
#16 – Martin’s
Martin’s is a potato chip brand with roots in Pennsylvania, where it has been producing snacks since 1941. The company makes its chips in small batches using quality potatoes, oil, and seasoning to create a crisp texture that many people enjoy. Two popular flavors, Original and Barbecue, highlight the natural potato taste while offering balanced seasoning that appeals to classic chip lovers. Martin’s has gained a following in the Mid-Atlantic and Southeastern markets for its familiar crunch and reliable flavor.
The brand is also known for its long history as a family-owned business that stayed focused on making quality potato chips while gradually expanding its reach. Martin’s chips have appeared in various regional and notable settings, which has helped boost recognition and loyalty among fans. With consistent taste and texture, Martin’s remains a trusted choice for anyone looking for a classic potato chip experience.
#15 – Great Value
Great Value is a potato chip brand sold under Walmart’s house label, known for offering affordable snacks without sacrificing flavor. The chips are made from quality potatoes and seasoned with flavors that appeal to a wide range of tastes. Two popular varieties, Original and Spicy Barbecue Rippled, deliver a familiar salty crunch and a smoky, slightly spicy profile. Great Value chips come in different sizes, including larger bags suitable for families or gatherings, making them a convenient choice for everyday snacking.
The brand’s popularity comes from its combination of value, taste, and easy availability at Walmart stores and online. These chips provide a reliable option for shoppers who want everyday potato chips at a lower price compared to national brands. While flavor options may vary depending on location, Great Value has earned a reputation as a practical and tasty choice for snack lovers looking for consistent quality and familiar flavors.
#14 – Middleswarth
Middleswarth is a potato chip brand that began in 1942 in Pennsylvania and has grown into a regional favorite in the Mid-Atlantic. The company started as a small family business and has maintained its traditional approach to making chips. Two of its most popular flavors, Bar-B-Q and Original, are praised for their balanced seasoning and classic crunch that many people enjoy. Middleswarth chips are known for their simple, consistent taste and texture, making them a reliable choice for picnics, cookouts, and everyday snacking.
The brand has stayed relevant by maintaining a strong connection with local shoppers who value its history and dependable quality. While it offers other flavors like Sour Cream & Onion and Sea Salt & Vinegar, Bar-B-Q and Original remain the most recognized. Middleswarth chips are widely available in Pennsylvania and nearby states, and many fans seek them out for a classic, well-loved potato chip experience.
#13 – Boulder Canyon
Boulder Canyon is a potato chip brand founded in 1994 that has gained popularity for its focus on quality ingredients and unique cooking methods. The company offers kettle-cooked chips made from premium American-grown potatoes. Two popular flavors are Avocado Oil Sea Salt, known for its crisp texture and subtle flavor, and Malt Vinegar & Sea Salt, which provides a tangy seasoning with a hearty crunch. Boulder Canyon also produces thin and wavy styles cooked in better-for-you oils, giving snack buyers alternatives to traditional kettle chips.
The brand stands out for its use of specialty oils like avocado, olive, and coconut, and its commitment to simple, easy-to-read ingredients. The chips are made in small batches, ensuring consistent crunch and flavor. These features have helped Boulder Canyon earn a reputation as a snack that delivers satisfying taste while offering thoughtful ingredient choices, making it a reliable option for many potato chip fans.
#12 – Deep River Snacks
Deep River Snacks is a potato chip brand known for its kettle-cooked style and focus on quality ingredients. The chips are made with simple, all-natural ingredients and cooked in sunflower oil. Two of the brand’s popular flavors are Zesty Jalapeno, which delivers a spicy kick, and Spicy Dill Pickle, which offers a tangy twist. Deep River chips are gluten-free and made without artificial additives, appealing to snackers who prefer cleaner ingredient lists.
The brand is also recognized for its kettle cooking process, which creates a hearty texture and satisfying crispness. Deep River Snacks offers a variety of flavors that encourage trying new options while maintaining a consistent, enjoyable crunch. Its combination of bold taste and approachable quality has helped the brand build a loyal following among those looking for a flavorful potato chip that stands out in both taste and texture.
#11 – Pringles
Pringles is a well‑known snack brand that uses a potato‑based dough rather than traditional sliced potatoes. Many people think of Pringles when they think of potato snacks because of their crunchy texture and stackable shape. Two of the brand’s most popular flavors are Original and Sour Cream & Onion, which have remained consistent favorites for years. Pringles are easy to find in stores around the world and often come in cans that help protect their shape until you are ready to eat them.
Part of what makes Pringles stand out is their uniform texture and mild seasoning that appeal to a wide range of taste preferences. The brand regularly introduces new and limited flavors, giving snack lovers options beyond the classics. Pringles’ recognizable packaging and familiar taste have made them a go‑to snack for gatherings, lunches, and quick bites when people want a reliable, crunchy treat.
#10 – Wise
Wise is a potato chip brand produced by Wise Foods, a snack company based in Pennsylvania that has been recognized for its chips for decades. The brand’s chips are thin, crisp, and seasoned in familiar ways that have kept fans coming back. Two popular flavors are Golden Original, which offers a classic salty potato taste, and Onion & Garlic, which provides a savory, seasoned profile that many people enjoy. Wise chips are widely available in convenience stores, supermarkets, and vending machines, especially in the eastern United States.
Wise has maintained its popularity through recognizable packaging and a focus on familiar flavors that appeal to multiple generations of snack buyers. The brand also offers ridged and other specialty chips, giving shoppers a variety of options while maintaining consistent quality. Although availability can vary by region, Wise remains a trusted choice for anyone looking for a dependable, flavorful potato chip.
#9 – Trader Joe’s
Trader Joe’s is a potato chip brand offered by the grocery store known for its creative snack selection. The chips are typically made with simple ingredients like potatoes, oil, and salt, with some varieties featuring signature seasonings. Two popular flavors are Chips In A Pickle, which combines dill pickle seasoning with a salty crunch, and White Truffle Potato Chips, which provide a richer, unique flavor twist. These options reflect Trader Joe’s approach to offering both classic and inventive snacks on its shelves.
Trader Joe’s chips are notable for rotating flavors and introducing seasonal or limited-edition releases, keeping shoppers engaged. Fans also enjoy varieties like Dark Russet Potato Chips, known for a deeper potato taste, and Everything But The Bagel Seasoned Kettle Chips, which use a familiar seasoning blend on a crisp base. These creative takes on traditional chips have helped Trader Joe’s build a loyal following among snack buyers seeking both familiar and flavorful options.
#8 – Zapp’s
Zapp’s is a potato chip brand inspired by the flavors of New Orleans and is known for its kettle-cooked chips made in peanut oil. The brand emphasizes its Cajun roots with bold seasoning blends that give each chip distinct character. Two of its most popular varieties are Voodoo, which combines smoky, tangy, and savory notes, and Spicy Cajun Crawtators, which delivers a lively Cajun seasoning profile. Zapp’s chips are recognized for their crunchy texture and unique flavor that reflects the Louisiana heritage of the brand.
Zapp’s continues to attract snack buyers by offering both traditional and inventive flavors in an approachable style. The brand frequently releases seasonal options, and its chips are available in grocery stores and online, giving more people the chance to enjoy its distinctive kettle-cooked chips. These qualities have helped Zapp’s build a loyal following among those looking for a flavorful chip experience with personality.
#7 – Miss Vickie’s
Miss Vickie’s is a potato chip brand known for its kettle-cooked chips and crunchy texture that many snack lovers enjoy. The brand originated from a Canadian farm recipe and has grown into a favorite in both Canada and the United States. Two of its popular flavors are Sea Salt & Malt Vinegar, which offers tangy seasoning balanced with salt, and Jalapeño, which adds a moderate spicy note that fans often enjoy. Miss Vickie’s chips are made without artificial preservatives in many varieties and are widely available in grocery stores, convenience shops, and online.
The brand stands out because of its kettle cooking process, which creates a thicker cut and a satisfying crunch compared with standard chips. Miss Vickie’s also offers a variety of flavors so shoppers can try different options while still enjoying the signature texture. Its approachable yet bold taste profiles have helped the brand build a loyal following among potato chip fans.
#6 – Herr’s
Herr’s is a potato chip brand made by Herr Foods, a family‑owned company based in Pennsylvania that has been producing snacks since 1946. The brand is known for its crisp, thin chips and wide variety of flavors that appeal to many people. Two of its popular flavors are Original and Rippled Cheddar & Sour Cream, which offer a classic salty taste and a richer seasoned profile that many snack buyers enjoy. Herr’s chips are widely available in grocery stores, convenience shops, and vending machines across the eastern United States and beyond.
Herr’s has built a strong reputation by focusing on consistent quality and familiar flavor profiles. Many customers choose Herr’s because of its steady texture, reliable seasoning, and the nostalgic feel of a snack they have grown up with. These qualities have helped Herr’s stay on snack shelves and remain a trusted choice for potato chips.
#5 – Utz
Utz is a well-known potato chip brand that has become a staple in snack aisles across many regions. The company is known for its range of crisp, thin chips that deliver a familiar salty taste many people enjoy. Two of Utz’s popular flavors are Original and Barbecue, which provide a classic potato chip experience with balanced seasoning that appeals to a wide range of snack lovers. Utz chips are widely available in supermarkets, convenience stores, and online, making them an easy choice for everyday snacking.
The brand’s long presence in the snack market and consistent quality have helped it maintain popularity over the years. Utz also offers ripple chips and other flavored varieties, giving shoppers options while keeping the familiar taste and texture they expect. These chips are often praised for their dependable crunch and flavor that makes snack time feel satisfying every time.
#4 – Ruffles
Ruffles is a potato chip brand made by Frito‑Lay that is best known for its ridged texture and hearty crunch. These chips are thicker than many standard styles, giving them a satisfying feel that stands up well to dips and toppings. Two of Ruffles’ most popular flavors are Original and Cheddar & Sour Cream, both of which offer a strong, familiar seasoning that many snack buyers enjoy. Ruffles chips are widely sold in grocery stores, convenience shops, and online, making them easy to find for everyday snacking or parties.
The brand has built a reputation around its ridged design, which adds texture and helps deliver a bold eating experience. Ruffles also offers a variety of other flavors and limited‑edition options that keep shoppers coming back to try something new. Because of its steady quality, recognizable crunch, and adaptable style, Ruffles remains a top choice for people looking for potato chips that hold up well with a range of tastes and occasions.
#3 – Cape Cod
Cape Cod is a potato chip brand that stands out for its kettle-cooked method, which creates chips with extra crunch and a hearty, full-bodied potato flavor. The company emphasizes quality ingredients and careful cooking to ensure each chip has a satisfying bite. Two standout flavors are Sea Salt, delivering a straightforward salty experience, and Sweet Mesquite Barbeque, which adds a hint of smoky sweetness for those who want something different.
The brand is praised for maintaining consistency while also introducing new flavor twists that keep snack time interesting. Beyond the core varieties, Cape Cod offers unique and seasonal flavors that appeal to adventurous eaters. This commitment to both quality and experimentation has helped the brand carve out a loyal following among people who appreciate well-made, flavorful chips.
#2 – Kettle Brand
Kettle Brand is a potato chip company known for making kettle‑style chips with a distinctive crunch and a focus on quality ingredients. The brand uses potatoes from farms in North America and cooks them in small batches, which helps create a sturdy, textured chip that many people enjoy. Two of its popular flavors are Sea Salt and Honey Dijon, giving snackers a straightforward salty taste or a touch of sweet and tangy seasoning. Kettle Brand chips are sold in grocery stores, mass retailers, and online, giving plenty of ways to find a bag you like.
What sets Kettle Brand apart is its emphasis on simple, recognizable ingredients while still offering creative flavor options. The brand often highlights Non‑GMO Project verification on its products, which appeals to people who check labels before they buy. Kettle Brand also releases seasonal or limited flavors that bring new twists to its core lineup. Its blend of reliable texture and thoughtful seasoning has helped it gain a broad audience among potato chip fans.
#1 – Lay’s
Lay’s is one of the most widely recognized potato chip brands in the world, known for its light, crisp texture and broad range of flavors. The company makes its chips from quality potatoes that are thinly sliced and cooked to create a satisfying crunch many people enjoy. Two of Lay’s popular flavors are Classic Original, which delivers a simple salty taste, and Sour Cream & Onion, which offers a creamy, seasoned profile that appeals to a wide range of snack lovers. Lay’s chips are sold in grocery stores, convenience shops, and online, making them one of the most accessible options for snacking.
Lay’s has built its reputation by offering steady quality and a large selection of flavor choices that let fans find something they like. With its familiar taste and extensive presence in stores worldwide, Lay’s continues to be a go‑to choice for many potato chip fans looking for a reliable bag of chips.
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