Dutch Bros’ Shine Makes a Sparkling Comeback

As the new year unfolds, Dutch Bros Coffee brings back a customer favorite – ‘Shine’, a unique, shimmering additive designed to add sparkle to your favorite iced beverages. Originally introduced in 2018, Shine gained rapid popularity for its ability to transform everyday drinks into visually stunning creations.

Whether you’re a fan of the Rebel energy drink, prefer a refreshing tea or lemonade, or enjoy the rich taste of cold brew coffee, Shine adds an extra dimension of enjoyment to your beverage. You have the freedom to add Shine to any drink of your choice!

Dutch Bros knows how to keep the excitement brewing. They recommend trying Shine with some of their most popular beverages – Midnight Rebel for the energy lovers, Electric Berry Lemonade for a tangy twist, Vanilla Cold Brew for the coffee connoisseurs, Double Rainbro Soda for a fun, fizzy experience, and Tropical Green Tea for a refreshing alternative.

But what sets Shine apart is its photogenic quality. Imagine holding a cup of your favorite Dutch Bros drink, now swirling with an iridescent shimmer – it’s a picture-perfect moment waiting to happen. This Instagram-worthy feature is why Shine was such a hit the first time, and now it’s back by popular demand.

Charles Swindler, the Senior Vice President of Field Engagement, shares the excitement and nostalgia, remarking on the overwhelming positive response Shine received during its initial launch. It’s clear that Dutch Bros is not just about serving drinks; it’s about creating experiences that resonate with their customers.

Available for a limited time until January 14, 2024, Shine is your chance to start the new year with a bit of sparkle. Dutch Bros invites everyone to join in the celebration – grab your favorite drink, add a shot of Shine, and watch as your beverage transforms into a glistening masterpiece. So, don’t wait too long – head to your local Dutch Bros and let your drink Shine!

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Written by Brian Nagele

Brian attended West Virginia University, then started his career in the IT industry before following his passion for marketing and hospitality. He has over 20 years experience in the restaurant and bar industry.

As a former restaurant owner, he knows about running a food business and loves to eat and enjoy cocktails on a regular basis. He constantly travels to new cities tasting and reviewing the most popular spots.

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