Despite Rumors, The Cheesecake Factory is Going Nowhere

Your favorite place for delicious cheesecake is here to stay.

If you have a Facebook or Twitter account, then you will know that these types of social media are great for keeping up to date with current issues. But as well as getting access to current affairs, if you use social media you also fall victim to another thing, and that is rumors. 

the cheesecake factory storefront sign

One company that has fallen victim to these rumors more than once is The Cheesecake Factory, and no matter how many times it happens, you’ll likely still feel that panic. So, is The Cheesecake Factory closing? Let’s take a look. 

Is The Cheesecake Factory Closing?

It’s okay, you can breathe because The Cheesecake Factory isn’t going anywhere. Even as reports have suggested that 10% of US restaurants have been forced to close their doors since the start of the Coronavirus pandemic, The Cheesecake Factory is not one of them. 

Despite this, the rumor mill has been turning, and a lot of people are under the impression that this beloved restaurant isn’t going to be around for much longer. But don’t worry, company officials have officially stated that this isn’t the case. So you’ll be able to enjoy your favorite cheesecake for a lot longer.  

a display of different cheesecake factory cheesecake flavors

The Cheesecake Factory is lucky. They are a big company, and this means that they have been able to withstand the financial hardships that have come with the coronavirus pandemic. As the company is large, they have been able to absorb the losses, and survive months without operating. But other companies haven’t been so lucky, and this is likely where the rumors have come from. 

Is There Any Risk of The Cheesecake Factory Closing?

So, The Cheesecake Factory isn’t closing, yet. But, are there any signs that this could happen in the future? Currently, it seems not. In fact, at the moment, The Cheesecake Factory is thriving. Even with the coronavirus pandemic taken into consideration. 

At the beginning of the pandemic, The Cheesecake Factory took a hit, but since then things have only been on the up. In the year before the pandemic, The Cheesecake Factory reported one of its best performances ever. Since the pandemic, nothing has changed, and that is because in the quarterly report after the pandemic, the company reported an excellent revenue. A revenue that was more than enough to keep the company afloat. 

cheesecake factory storefront sign

Like many companies, The Cheesecake Factory has sucked it up and made major changes to make their stores suitable for post-pandemic life. This would’ve caused them to take a small financial hit, but this money will be easily recovered once patrons are allowed back through the doors. So, the Cheesecake Factory is going nowhere

Where Did the Rumors Come From?

Seeing as the Cheesecake Factory is actually doing well, you might be wondering where these rumors come from. Aside from the fact that the Cheesecake Factory is constantly surrounded by closure rumors, there is one other reason why they have come around this time, so let’s take a look. 

As we have said, the Cheesecake Factory is a huge company, and so is their parent company, the Cheesecake Factory Inc. The Cheesecake Factory Inc is actually the parent company of many other restaurants too, including Rock Sugar Southeast Asian Kitchen. This restaurant has sadly had to close its doors since the pandemic, and this was a loss for the parent company, The Cheesecake Factory Inc. 

assortment of cheesecake in a display case

This led to a lot of people misinterpreting reports, and guessing that the Cheesecake Factory itself had closed its doors. Not one of the child companies. But don’t worry, these rumors were just rumors, and the Cheesecake Factory isn’t going anywhere. So you will still be able to get your hands on your favorite cheesecake whenever you want!

Final Thoughts

Overall, don’t worry; your favorite place to come and dine on delicious food and massiv slices of cheesecake is here to stay for a while, so go ahead and make reservations at a Cheesecake Factory location near you!

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Written by Rocco Smith

Rocco is from Sanibel Island, Florida, and a recent graduate of Florida State University with a Bachelor’s in Editing, Writing, and Media. With seven years’ experience in the restaurant industry as a cook, server, bartender, and more, he is deeply passionate about intertwining his fondness for food with his love of language.