How Much Can You Make with a Starbucks Franchise

Are you thinking about purchasing a Starbucks franchise? The prospective earnings are one of the most crucial aspects to take into account when making an investment in a franchise. Despite not providing conventional franchises, Starbucks does provide licensed stores, which might be a profitable business opportunity.

Starbucks is the largest coffeehouse company in the world

The Wolf of Franchises claims that Starbucks now charges a licensing fee for their authorized outlets rather than a franchise fee.

In addition to having sufficient net worth, a Starbucks-licensed location must pay an average licensing fee of $315,000.

Although Starbucks does not publicly disclose owner profits, there are estimations that can be utilized to determine prospective profitability.

Each store generates little more than $828,400 based on the company’s net revenues of $26.51 billion in 2019, which were split among 32,000 outlets.

It is crucial to remember that earnings can fluctuate based on things like geography, competition, and operational costs.

In this post, we’ll look at the possible revenues from a Starbucks franchise and the variables that may affect them.

The Basics of Starbucks Franchising

There are a few things you should be aware of if you’re thinking about buying a Starbucks franchise before deciding.


Following are some fundamental details concerning Starbucks franchising:

  • Starbucks does not offer traditional franchises in the United States. Instead, they offer licensing agreements to qualified applicants who want to operate a Starbucks store.
  • Starbucks has strict guidelines for potential licensees, including financial requirements, business experience, and a commitment to Starbucks’ values and mission.
  • The initial investment for a licensed Starbucks store can range from $315,000 to $2.9 million, depending on the location and size of the store.
  • As a licensee, you will pay Starbucks a percentage of your store’s sales as a royalty fee. This fee varies depending on the location and other factors, but it typically ranges from 5% to 12% of gross sales.
  • Starbucks provides licensees with extensive training and support, including help with site selection, store design, and marketing.
  • Licensees are responsible for all aspects of running their Starbucks store, including hiring and training employees, managing inventory, and maintaining the store’s cleanliness and appearance.
  • According to reports from existing owners, profits can range between $50,000 to $200,000 annually, depending on how well the store is managed.

Overall, for the appropriate investor with the right knowledge and financial resources, operating a legally permitted Starbucks location can be a profitable venture.

Before choosing a choice, it’s crucial to properly weigh all of the obligations and duties.

Potential Earnings

You may be curious about the potential earnings if you are thinking about buying a Starbucks franchise.


Profits can vary from $50,000 to $200,000 per year, according to claims from current Starbucks franchise owners, depending on how well it is handled.

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Each store generates about $1.2M in revenue on average. However, bear in mind that this is simply an average and that your actual earnings may vary depending on a number of circumstances.

The location of your franchise is one of the most important elements that can affect your prospective revenue.

Depending on the location, Starbucks makes between $650k and $750k in total income, therefore it’s critical to pick a site with a lot of potential for foot traffic.

Your income will also be impacted by the size of your store, the number of staff you hire, the price of rent, and the cost of utilities.

How effectively you run your franchise is another element that can affect your earnings.

You must make sure that your store is operating well and that your staff members are engaged and motivated if you want to optimize your revenues.

Additionally, you must closely monitor your budget to prevent overspending on items like marketing or inventories.

Overall, while investing in a Starbucks franchise can be profitable, it’s vital to remember that it isn’t a quick-rich plan.

You will need to devote a lot of time and money into it, and your success will depend on a number of variables.

However, owning a Starbucks franchise may be a rewarding and successful business enterprise if you’re prepared to put in the work and use wise judgment.

Factors Influencing Profitability

There are a number of things that can affect your profitability if you own a Starbucks franchise.


The following are some important things to think about:


Your Starbucks franchise’s location may have a big impact on how profitable it is.

While a less crowded site could find it difficult to draw consumers, a bustling location with lots of foot traffic can bring in more money. It’s crucial to pick a site that is visible to and accessible by potential clients.

Operating Costs

Your profitability may also be impacted by operating costs. Rent, utilities, labor, and supplies are among these expenses.

To increase your revenues, it’s crucial to keep these costs under check. Hiring and training workers skillfully can help cut costs by reducing labor costs.


Your profitability may be impacted by the competition. If there are other cafes or coffee shops nearby, you might need to provide competitive pricing or distinctive products to draw clients.

To choose the finest course of action, it’s critical to examine the local market and comprehend your competition.


Your Starbucks franchise’s success may be greatly influenced by your marketing efforts. You may draw in new clients while keeping your current ones satisfied with effective marketing.

It’s crucial to create a marketing plan that speaks to your ideal client and conveys the distinctive benefits of your franchise.

Franchise Fees

Franchise costs can also affect your potential to make money. The franchise cost for Starbucks ranges from $700,000 to more, depending on the location and other elements.

Additional costs include ongoing royalties and advertising costs. To guarantee that you can turn a profit, it’s crucial to include these charges in your financial estimates.

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Overall, if you carefully analyze these variables and have a sound business plan, owning a Starbucks franchise can be a successful business option.

You may maximize your profitability and create long-term success by selecting a fantastic location, managing costs, recognizing your competitors, promoting efficiently, and managing franchise fees.

Costs Involved in a Starbucks Franchise

It’s critical to comprehend the expenditures involved if you’re thinking about launching a Starbucks franchise.


Even though Starbucks does not provide conventional franchise options in the US, they do provide licensed shop agreements. Here are some expenses you can anticipate:

Initial Investment

According to The Wolf of Franchises, the start-up cost to create a legally authorized Starbucks location ranges from $228,620 to $2,888,700.

This covers the price of the necessary tools, advertising, stock, and other costs. The exact price will vary depending on the location, size, and degree of modifications needed.

License Fee

You must pay a license fee in order to open a legally permitted Starbucks location. Advanton USA estimates that the typical price of a license is $315,000.

You can sell Starbucks items and utilize the Starbucks name with this cost.

Royalty Fee

You will also be required to pay a royalty fee in addition to the license fee. This charge is usually in the range of 5% of your gross sales.

This price covers Starbucks’ continuing assistance, including marketing and training.

Other Costs

There are additional expenditures you should take into account in addition to the ones mentioned above. You’ll have expenses like rent, utilities, and insurance to consider.

Additionally, you’ll need to employ people, which entails paying wages and benefits.

While starting a Starbucks franchise can be a successful business venture, it also requires a large financial commitment.

You’ll need to have a sizable amount of cash assets and be ready to invest a sizable amount of time and money into the project.

Comparing Starbucks Franchise with Other Coffee Franchises

It’s critical to weigh your alternatives if you’re thinking about purchasing a coffee franchise.


We shall contrast the Dunkin’ Donuts, Tim Hortons, and Caribou Coffee franchisees with the Starbucks brand in this article.

Initial Investment

Depending on the location and size of the store, the initial expenditure needed to launch a Starbucks franchise is thought to be roughly $700,000 or more.

The initial expenditure needed for the other three franchises, which ranges from $256,500 to $590,000, is substantially lower than this.

Royalty Fees

Starbucks does not provide financial information on its franchises, but we project that the average franchise earns $1,235,000 annually.

In contrast, Dunkin’, Tim Hortons, and Caribou Coffee incur royalty fees of 5.9%, 4.5%, and 6% of gross sales, respectively.

Earnings Potential

With an estimated average yearly income of $120,000 for a single outlet and $2.4 million for 20 outlets, a Starbucks franchise has a strong earning potential.

It’s crucial to remember that a variety of elements that have an impact on sales and earnings play a role in your franchise’s performance.

In contrast, the typical annual income of a Dunkin’ Donuts franchise is between $97,000 and $234,000, that of a Tim Hortons franchise is between $269,000 and $1,485,000, and that of a Caribou Coffee franchise is between $200,000 and $1,000,000.

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Brand Recognition

One of the most well-known coffee brands in the world, Starbucks has a solid reputation for reliability and high quality.

When trying to draw clients and cultivate a devoted clientele, this brand familiarity may be a huge asset.

However, particularly in some areas, Dunkin’, Tim Hortons, and Caribou Coffee also enjoy widespread brand recognition.

In the Northeastern United States, for instance, Dunkin’ is especially well-liked, but Tim Hortons is a Canadian favorite.

Frequently Asked Questions

worker at Starbucks Cafe

How much can you make with a Starbucks franchise?

The average net profit for a Starbucks franchise store is between $100,000 to $150,000 annually. However, this amount can vary depending on the store’s location, type, and size. For example, a Starbucks store in a high-traffic location such as the airport or a busy mall may earn more income. Additionally, the amount you make will depend on your operating costs, such as rent, labor, and supplies.

How much does it cost to open a Starbucks franchise?

The cost to open a Starbucks franchise can vary depending on several factors, such as location, store size, and equipment needs. According to The Wolf of Franchises, the initial investment for a Starbucks franchise ranges from $228,620 to $2,888,700. This includes the cost of equipment, construction, and inventory, among other expenses.

What are the ongoing costs of owning a Starbucks franchise?

In addition to the initial investment, there are ongoing costs associated with owning a Starbucks franchise. These include rent, labor, supplies, and royalties. According to Vetted Biz, the average royalty fee for a Starbucks franchise is 5% of gross sales, and the average marketing fee is 4% of gross sales. These fees help cover the cost of national advertising and other support services provided by the franchisor.

What kind of support does Starbucks offer its franchisees?

Starbucks offers its franchisees a range of support services, including training, marketing, and operational support. Franchisees receive a comprehensive training program that covers everything from store design to customer service. Starbucks also provides ongoing marketing support, including national advertising campaigns and local store marketing materials. Additionally, franchisees have access to a team of field operations managers who provide operational support and guidance.



Understanding the expenses and possible profits is crucial if you’re thinking about buying a Starbucks franchise.

With licensing costs that typically cost roughly $315,000 and a minimum net worth threshold of $700,000, the initial investment can be considerable, but the potential for returns is also sizable.

Recent estimates indicate that Starbucks stores make an average of $204,000 in revenue per quarter, or $808,000 per store annually.

This sum is based on $6.23 billion in sales from the estimated 30,000 Starbucks locations that exist worldwide.

Starbucks alone runs 9,246 locations in the Asia Pacific region, bringing in $1.336 billion annually, or $144,000 per location.

These numbers are averages, after all, and your real earnings will be influenced by a number of variables, such as your location, the level of competition, and the state of your local economy.

However, Starbucks franchisees have the potential to be very profitable ventures if they have a strong brand and a committed consumer base.

It’s also important to remember that, despite no longer offering conventional franchises, Starbucks still provides licensing opportunities to anyone who wants to run a Starbucks-licensed business.

With the help of this licensing strategy, business owners can run a store under the Starbucks name while yet maintaining greater control over how the company is run on a daily basis.

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Written by Brian Nagele

Brian attended West Virginia University, then started his career in the IT industry before following his passion for marketing and hospitality. He has over 20 years experience in the restaurant and bar industry.

As a former restaurant owner, he knows about running a food business and loves to eat and enjoy cocktails on a regular basis. He constantly travels to new cities tasting and reviewing the most popular spots.

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