How Much Dunkin’ Franchises Really Make per Year

How much money you can make is probably one of the most important things on your mind if you’re thinking about buying a Dunkin’ franchise. You are investing a lot of time, energy, and money in the project, so you want to make sure it will be worthwhile.

Exterior view of Dunkin Donuts Shop

Various sources claim that Dunkin’ franchise owners can anticipate earning a respectable income. Depending on where you start your business and what kind of franchise you choose, the average yearly earnings for a Dunkin’ franchise owner is about $124,000. In addition, depending on the area, the annual revenues of a Dunkin’ franchise might range from $620,000 to $1.3 million.

Naturally, owning a Dunkin’ franchise does not ensure financial success. Your earnings may be affected by a variety of variables, including the location of your franchise, the state of the economy generally, and competition from other coffee and doughnut franchises. However, a Dunkin’ franchise may be a profitable investment if you’re prepared to put in the time and effort and make wise choices.

Understanding Dunkin’ Franchise


It’s critical to comprehend both the expenses and potential earnings of a Dunkin’ franchise before making an investment decision.

What you need to know is as follows:

Initial Investment

Depending on the location and size of the restaurant, a Dunkin’ franchise’s initial investment may differ.

Depending on your area, the Dunkin’ website states that the minimum financial requirements for each location are $500,000 in net worth and $250,000 in liquid assets.

Revenue and Profits

A Dunkin’ franchise’s revenue and profitability might change depending on the area, the level of competition, and other elements.

According to Mashed, the annual sales of a Dunkin’ Donuts can range from $620,000 to $1.3 million per year (depending on its location).

It’s crucial to keep in mind that operating a franchise entails a number of costs, including rent, labor, supplies, and franchise fees.

According to Franchise Business Review, the typical Dunkin’ franchisee spends 2-6% on advertising fees and 5% of their gross sales on royalties.


Investing in a Dunkin’ franchise comes with various benefits, such as:

  • Brand authority in the coffee and doughnut industry
  • Worldwide recognition with 12,000 locations worldwide and 8,000 in the US alone
  • Ongoing support and training from the franchisor company
  • Access to proprietary products and technology

Qualities of a Successful Franchisee

According to the Dunkin’ website, successful franchisees typically possess the following qualities:

  • Passion for the brand and the industry
  • Strong business acumen and financial management skills
  • Ability to effectively manage a team
  • Willingness to follow the Dunkin’ system and standards
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Overall, for individuals with the required finances and abilities, purchasing a Dunkin’ franchise can be a profitable venture.

Before choosing a choice, it’s crucial to thoroughly weigh the expenses and prospective profits.

Initial Investment Required

If you’re thinking about starting a Dunkin’ franchise, you’ll need to be ready to put down a sizable deposit.

An exterior view of a Dunkin Donuts coffee shop in New Jersey.

The initial expenditure needed to start a Dunkin’ franchise can be anywhere between $437,500 and $1,787,700, according to Franchise Business Review.

The original franchise fee, building fees, site development charges, equipment, fixtures, and other costs are all covered by this investment.

The initial franchise fee is among the largest costs you’ll incur when starting a Dunkin’ business.

Depending on the type of franchise you’re opening, this cost can range from $40,000 to $90,000.

You’ll also have to pay for building expenses, which might cost anywhere between $180,000 and $600,000.

Costs associated with site development can increase your spending by $13,000 to $350,000.

After you’ve chosen a place and constructed your store, you’ll need to buy furniture, decorations, and signs.

These fees, which range from $189,000 to $300,000, can mount up quickly. A restaurant technology system will also be necessary; these range in price from $65,000 to $95,000.

Paying for licenses, permits, fees, and deposits is the last thing you need to do. Depending on where you live and other considerations, these costs might be anywhere between $3,500 and $5,500.

Overall, owning a Dunkin’ franchise demands a sizable time and financial commitment.

However, owning a Dunkin’ franchise may be a successful and satisfying business opportunity if you’re prepared to make the necessary investment and put in the necessary amount of effort.

Ongoing Fees and Costs

You will be liable for a number of recurring fees and expenses as a Dunkin’ franchisee in order to keep your business operating.

woman ordering a holiday coffee drink at dunkin donuts

These expenses and fees consist of:

Royalty Fees

You must give Dunkin’ Brands, Inc. a royalty payment equal to 5.9% of your total sales.

The Dunkin’ Donuts brand name, trademarks, and other intellectual property are all covered by this charge, along with continuous support and training.

Advertising Fees

You will be required to contribute to Dunkin’ Donuts’ local and national advertising budgets in addition to the royalty charge.

The local advertising charge can range from up to 6% of your gross sales, depending on where you are, while the national advertising price is 2% of your total sales.

Initial Investment

Depending on the location and size of your business, the initial expenditure needed to launch a Dunkin’ Donuts franchise can range from $40,000 to $90,000.

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Equipment, inventory, and leasehold improvements are covered by this investment.

Other Costs

You will be liable for other continuing costs including rent, utilities, insurance, and employee wages in addition to the fees and prices mentioned above.

These expenses will change based on your store’s location, size, and other elements including regional labor laws and regulations.

Potential Revenue

You may be interested in how much money you may make if you are thinking about creating a Dunkin’ franchise.

secret menu drink from dunkin donuts

Depending on the area, a Dunkin’ Donuts franchise’s yearly revenue can range from $620,000 to $1.3 million. This is a substantial sum of money that might yield a healthy return on investment.

It’s crucial to keep in mind that the revenue potential for a Dunkin’ franchise might change depending on a number of variables, including the location, competition, and operating expenses.

For instance, you might be able to increase sales if your franchise is situated in a busy region with little rivalry.

On the other side, if your franchise is situated in a crowded market with lots of rivals, you might need to put in more effort to get clients and make money.

The inclusion of a drive-through window is another aspect that may have an impact on your earning potential.

A drive-through window, according to Mashed, can increase revenue by $200,000 to $300,000. This substantial rise in revenue has the potential to significantly impact your bottom line.

Franchises of Dunkin’ Donuts can make money through catering and product sales in addition to sales revenue.

A good example of how you could create another revenue stream is by providing catering services for events and gatherings. Additionally, you can sell branded goods like hats, t-shirts, and mugs to increase sales and build your brand.

Overall, a Dunkin’ franchise has a substantial potential for earnings, but it’s crucial to keep in mind that these earnings are subject to a number of variables.

You may maximize your revenue potential and succeed with your Dunkin’ franchise by carefully selecting your location, streamlining your business processes, and looking into extra revenue opportunities.

Factors Affecting Profitability

The profitability of your Dunkin franchise operation will depend on a number of variables.

dunkin donuts exterior

The following are some of the most crucial things to think about:


Your Dunkin franchise’s location is possibly the most crucial aspect that will affect your profitability. You should pick a site that is prominent, accessible, and gets a lot of foot traffic.

A good location can increase your consumer base and revenue. However, a bad location might make it challenging to get clients and can reduce your profitability.

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Operating Costs

Another crucial aspect to take into account when determining profitability is operating costs. Rent, utilities, employee pay, and inventory expenditures are a few examples of these expenses.

To increase your profitability, you should maintain your operational costs as low as feasible.

Negotiating better inventory prices with suppliers is one approach to do this. Utilizing more energy-efficient equipment is another approach to cut energy expenditures.


Another element that may affect your profitability is competition. It might be challenging to draw clients and make money if there is a lot of competition in your industry.

You want to pick a place where there is a healthy amount of competition.

While having too little competition may mean that there is not enough demand for your items, having too much of it can hamper your profitability.


Any business needs marketing to succeed, and Dunkin franchises are no exception. You want to make investments in marketing plans that will increase your consumer base and revenue.

Local advertising, email marketing, and social media marketing are examples of this. By investing in marketing, you may raise your profile, draw in new clients, and ultimately enhance your revenue.

Franchise Fees

The costs of operating a Dunkin franchise should also be taken into account.

Royalties, advertising costs, and other costs are examples of these fees.

Before making an investment, you should be certain that you are aware of all the costs related to owning a Dunkin’ franchise.

You may more effectively budget your spending and increase your profitability by being aware of these fees.

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Written by Brian Nagele

Brian attended West Virginia University, then started his career in the IT industry before following his passion for marketing and hospitality. He has over 20 years experience in the restaurant and bar industry.

As a former restaurant owner, he knows about running a food business and loves to eat and enjoy cocktails on a regular basis. He constantly travels to new cities tasting and reviewing the most popular spots.

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