In over ten years helping restaurants grow their revenues, we are convinced that private dining and events are the best way to achieve the goal. In this post we suggest the four main areas we have found to best accomplish an increase in private party leads.
1. SEO – Search Engine Optimization
The best way to generate private dining and event leads is optimizing for people searching Google. Every hour and every day people are searching Google for a place to host their next event. Whether it is a bridal shower, birthday, business dinner or funeral luncheon, they start with Google search.
Your webpage which captures leads for event request needs to be optimized for those keywords and your geography. If you are in Omaha Nebraska, then your page should be optimized for “private dining omaha NE”.
Use our free SEO score tool to scan your private dining/events page for your target keyword and geography.
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2. Google Adwords – PPC
Google Adwords or PPC (Pay Per Click) is a fast way to grab traffic to your website for a cost. SEO takes a little while to kick in, Adwords and PPC is immediate. Target keywords and phrase, then send the clicks to your lead capture page. Sounds easy, right?
You can, however, waste some money on these ads if you don’t know what you are doing.
If done properly, they can yield many leads for a decent cost per lead. We highly recommend adwords, but either learn how to do it right or hire a certified adwords administrator.
Want $100 in free Google Adwords? We are an official Google Partner, contact us to see if you qualify for $100 in free clicks.
3. Landing Page Design & Optimization
Look at these two screen shots. Which one do you think captures more private event leads? It is obvious, but most restaurants pay little attention to the design and appeal of their landing pages. It is so important to optimize conversions when people land on your pages. especially if you are paying for ads to direct them to your website.
No one wants to see a boring page. In the examples below, the first page was boring and didn’t convert. The re-design, converts very well and looks so much better. Photos are a big component to a successful lead capture page. make sure yours looks great!
4. Tracking & Analytics
After all the work above, you want to make sure you track the results. Installing Google Analytics to your website is easy. Once installed, set up goal tracking. This will record each time your event/dining request form is filled out.
Most importantly, it will tell you where they came from. Was it SEO, or Adwords or Facebook or the email blast that helped generate the lead.
See, data like this helps you make smarter marketing decisions and spend your money wisely.
Follow the steps above and you will see significant increases in your private dining leads. You will need to decide on one of two paths.
Do it yourself or have it done for you.
We offer both options here at Restaurant Clicks.
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